Introduction

Sometimes, the best ideas come from unexpected moments. For Dr. Jordan Harper and his co-founder Kyle, the concept of Enamel emerged during a casual conversation on a boat. What started as an ambitious idea to address gaps in the toothpaste market has evolved into a brand redefining oral care.

What inspired the creation of Enamel?

The idea for Enamel originated during a summer gathering at Crab Island, where Dr. Jordan Harper and Kyle realized a critical need for innovation in the toothpaste industry. Dissatisfied with existing options, they envisioned a brand that offered effective, sustainable, and thoughtfully designed oral care products.

💡Related Post: From Routine to Ritual: How Enamel Makes Oral Care a Self-Care Practice

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Key Questions and Answers

1. How did the idea for Enamel begin?
   During a summer outing at Crab Island, Kyle pitched the idea of starting a toothpaste company. Initially skeptical, Dr. Harper became intrigued by Kyle’s insights into market gaps.

2. What convinced the founders to pursue this idea?
   Through ongoing discussions, they identified a lack of toothpaste options focusing on sustainability, innovation, and effectiveness. This realization led to the decision to start Enamel.

3. What was the first step in creating Enamel?
   The team began by sourcing samples from manufacturers, experimenting with formulations, and outlining their vision for a better toothpaste product.

4. What sets Enamel apart from other toothpaste brands?
   Enamel prioritizes cutting-edge ingredients like microhydroxyapatite, eco-friendly packaging, and a commitment to education and transparency for consumers.

5. How has Enamel evolved since its inception?
   From its initial concept, Enamel has grown into a brand that redefines oral care with innovative products, sustainable practices, and a focus on oral wellness.

Conclusion

Enamel's journey began with a simple idea: to transform toothpaste into a product that aligns with modern needs and values. By focusing on effectiveness, sustainability, and transparency, Enamel is more than just a brand—it’s a movement in oral care. Explore Enamel’s products and philosophy today at ENML.com.

Transcript

Can you share the story behind the creation of Enamel? So it actually started at the world famous Crab Island on my boat, uh, last summer with Kyle visiting in town. And, um, he, uh, he pitched the idea to me that we should start a toothpaste company. And, um, And I was like, what a toothpaste company? No, no, there's a million toothpaste companies.

Why don't we start a toothpaste company? And then he went on to begin to describe, uh, some of the things that I'm sure we'll get into today, uh, about what was lacking in the market. And I started to agree with him. And so over the coming, uh, coming weeks, we continue to have the discussion. And then, um, we kind of looked at each other and said, well, I don't see a reason why we shouldn't do this.

And, uh, and so we started ordering samples from various manufacturers and, uh, and kind of started the process of starting our own toothpaste company.